See all Masterclasses
Scaling & Systematising Research
Paris
,
Assist Digital, Rue Titon, 8
75011, Paris, France

About the Masterclass
Most organisations fail to tap into the game-changing power of research. Research operations promises to help solve this problem, but it's all too easy to miss what makes research truly scalable and impactful. This one-day masterclass will give you everything you need to define and deliver research operations that live up to the promise. You'll leave with a more expansive way of framing the challenge of scaling research, a grounded approach to delivering operations that deliver measurable impact, and a custom-made roadmap for what to do first, second, and third to achieve your strategy.
Preparation & Pre-Masterclass Coaching
I want to revolutionise how you approach research operations and set you up for success. To enable this, you'll need to prepare three well-defined strategic priorities ahead of the day. Six weeks before the masterclass, you'll receive instructions and (optional) asynchronous support to help you achieve this. I also highly recommend reading my book Research That Scales: The Research Operations Handbook (Rosenfeld, 2024); this masterclass brings its concepts to life.
Is This Masterclass for You?
The masterclass is geared towards leaders and emerging leaders. If you're a research, product, design, marketing, or operations leader, this masterclass is made for you. If you work in another field that requires you to deliver scalable research practices, you're welcome, too. If you work for a research vendor, please contact me before purchasing a ticket.
Topics Covered
- What 'scaling research' means–not just generally but in your context.
- Why a research strategy is crucial to delivering scalable and valuable research, and what a good strategy is.
- How to devise an actionable ResearchOps strategy.
- How to turn strategic priorities into operations (and why that's important).
- How to plan operations that deliver value and stand the test of time.
- What 'value' means in research and how to measure it.
- The Venn diagram of ResearchOps and why it's a conceptual game changer.
- When and how to use the ResearchOps Planning Matrix©.
- How to sell your strategy internally.
Take-Aways
- A step-by-step process for defining a ResearchOps strategy, plus a custom-made roadmap detailing your priorities and what to do next.
- You'll know how to think operationally; great operations don't emerge from a paint-by-numbers approach.
- A flexible framework for planning operations that are realistic and achieve measurable results.
- High-quality masterclass materials, the kind you'll want to keep for years.
- Genuine connections with other leaders also scaling research.
- A bonus session covering practical tactics for selling your strategy internally (delivered by a guest speaker and award-winning negotiator).
Included in the Day
Morning and afternoon tea and lunch are included. Meals will cater to common dietary requirements, namely vegan, vegetarian, gluten-free, and dairy-free diets.
Groups, Government, Not-for-Profits
If you want to book three or more tickets for your organisation, I can offer you a 10% discount. If you work for a government or not-for-profit organisation and would like to attend the masterclass but can't secure the full fee, I can also offer you a 10% discount. If you would like to take advantage of this offer, please get in touch.
Small is Better
So you can ask questions and make connections, workshops are kept small with a maximum of 15 people.
