Create waves, not ripples

Create waves, not ripples

‘The work of the Pirate is to create waves, not ripples.’ – @dolectures

As a consultant/freelancer (a Mercenary, a Pirate), I’m often called on to make waves where they’re needed and to steer a content vision through personal undercurrents and political rip curls without inspiring mutiny. Read More

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The full birdsong: inspired by ‘Strategy on the Inside’

I’ve been inspired to write this post by an online conversation that sparked up over a tweet I sent out last week. The tweet resulted in a multi-person twitter exchange and the writing of two very thoughtful blog posts (one by Rachel Lovinger, the other by Destry Wion) regarding the word ‘strategy’ and whether it is an appropriate title for the kind and variances of the work we as digital and content-focused people get up to – not a new discussion but one that seems to revive with fair regularity. Read More

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The user profile thing – sliced, diced and reconstituted

The user profile thing – sliced, diced and reconstituted

In my time of working with agencies and creatives I’ve come to find that one of the first things that people want to create is audience profiles. At the best of times they’re woven out of formal research but they’re often (in my experience) conjured up using information from business owners or employees, perhaps some personal familiarity with the user group, and a dose of assumption. Read More

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Twenty tips and tricks for being a good project manager

I’ve been a project manager on multimedia projects for just over ten years. During that time, and through trial and error, I’ve learned various tips and tricks that help in making sure that projects come in on budget (or under), delight the client, stay on track schedule-wise, and finish with everyone still able to authentically smile at one another over a glass of bubbly.

For the first time openly admitted* and let loose, here they are:

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Assumption, the mother of all… (an ecommerce content strategy case study)

I recently completed a content strategy project (with my contractors, Exploded View) for an ecommerce client who runs one of the largest online yoga stores in the UK. The project was a first for me in that the content strategy was not attached to a website redesign but instead needed to be completed within the structure of the client’s existing website and ecommerce platform. Their website and ecommerce platform were far from perfect, a point readily admitted by the client, and so much of my work was centred on finding ways to make content production and output vastly more efficient and targeted even if it was that little bit limited by the existing site and system.

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A new Free Word website: my role as the content strategist and project manager

My often time contractors, Exploded View were asked during the first half of 2011 to propose for the redesign of Free Word’s website (launched in December 2011). I worked with Exploded View in writing the initial project proposal, and once the project was won, as the Project Manager, Content Strategist, and on various other bits.

The brief

Free Word are a free speech organisation based in London and were looking for a team to help them upgrade their website from a static and low-content site to something significantly more news- and content-heavy. They wanted a website which would present their global free speech work, the work of their residents and associates, and which would allow for, and to an extent encourage, ticket booking for their events. Because we were building for a mobile-loving audience of city slickers, campaigners, and activists, and because we wanted to deliver something which would see Free Word into the future, we developed a [tooltip title=”A website that is designed and built to automatically and appropriately adjust to the screen size it’s being viewed on whether mobile, tablet, TV, or desktop.”]responsive width design[/tooltip] website.

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