2014 – 15: What I’ve been up to at GDS

GOV.UK

I’ve been quiet (blogging wise) over the past year. It’s not because I’ve had nothing to share. Quite the opposite in fact.

I’ve been really busy doing two things:

  1. Working for Government Digital Service (GDS) – which is why my writing style is significantly more terse than it used to be. (I think that’s a good thing.)
  2. Hanging out with really brainy and out-the-box thinkers at BBC R&D, where I do stuff I can’t talk about and which is fantastically interesting.

But I can talk about GDS. Read More

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The user profile thing – sliced, diced and reconstituted

The user profile thing – sliced, diced and reconstituted

In my time of working with agencies and creatives I’ve come to find that one of the first things that people want to create is audience profiles. At the best of times they’re woven out of formal research but they’re often (in my experience) conjured up using information from business owners or employees, perhaps some personal familiarity with the user group, and a dose of assumption. Read More

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